OUR PHILOSOPHY

CapSouth’s President, Chris Barron, specializes in political communications – with an emphasis on communicating complex, and sometimes controversial issues, to conservative and libertarian-leaning audiences. 

Chris has a proven track record of generating positive media coverage for his diverse client list.  Chris has established strong relationships with political reporters across the nation. These relationships have resulted in CapSouth clients enjoying media coverage in hundreds of outlets – both large and small. 

An integral part of CapSouth’s record of accomplishment for our clients is the emphasis Chris places on working with clients to develop messaging and themes that will resonate with media outlets, as well as with their target audience.  Chris has also helped individuals, organizations, and campaigns successfully message complex and sometimes controversial issues to target audiences.